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The Direct Group operates primarily in Australia and New Zealand, specialising in home shopping. The operations of the Group are managed from its fully owned warehouse and office premises built on 5.3 hectares of land in the northern suburbs of Sydney, Australia, and an international product sourcing and market research office is based in Henley, England.

The Direct Group

Innovations is a specialist general merchandise online and catalogue company operating in Australia and New Zealand. With over 2 million Australian and New Zealand customers through catalogue, showroom and Internet sales, Innovations offers a wide range of products for your home, garden, fitness, beauty, office, recreation and leisure.

The Fox Collection is Australia’s premier needlework and craft catalogue. Thousands of needleworkers and crafters enjoy an exciting range of cross stitch, needlepoint, embroidery and latch hook designs. The Fox Collection also offers a huge range of paper crafts, beading, jigsaws and other crafts and hobbies. With over 25 years in the craft industry, The Fox Collection’s goal is to provide high quality products at affordable prices.

Infashion is your place to go for your favourite fashion labels. Providing you with a variety of fashionable products from Damart, Damart Anywear, Victoria Hill, Motive, Surefit and even luxurious bedding and homewares from Home Collections.

Gaiam is a leading lifestyle brand making yoga, fitness and wellness products for you, just as you are—from the beginner in you to the expert.

Entertainment Masters have been developing music and movie packages for over ten years. With this knowledge and experience we are proud to bring you an incredibly diverse and select range of entertainment. There is no need to search through noisy music stores, here you can shop from the comfort of your own home and access both popular titles and hard to find ones- all at great prices.