Visit Confused is the first and longest-running UK comparison site, formed in 2002.

We make it easy to compare a wide choice of insurance types and financial services, all from a range of trusted providers.

It all started with just eight people in a room in Cardiff. It was here the comparison website was invented. And it revolutionised the way we all compare and buy insurance – now, 88% of UK motorists use comparison sites at least once a year.

With so much confusion in our lives already, we’re helping bring clarity to the world of insurance and financial services. This includes everything from car insurance, car finance, home insurance, van insurance, travel insurance, pet insurance, life insurance, gas and electricity, loans and much more.

How we make our money is free to use. You'll never pay a penny more than you should for buying insurance through our service.

If you decide to buy a policy through us, the insurance company pays us a fee for getting them your business. The insurer pays this after you've bought a policy, so it never has an impact on how much you pay for your insurance. It's basically their cost to advertise with us.

Whether you decide to buy or not, using costs you nothing!

What's more, we have agreements in place with our insurers that are designed to look out for you. Our agreements make sure that the price you see on is at least as good as what you'd see by going to the insurer.

Who we work with

We compare over 30 different services and insurance types but we’re careful who we work with.

We work hard with all partners and insurers to make sure we deliver the best service. And when that’s not possible we’ll do everything we can to make it right.

Should the worst happen and you need to make a complaint, you can write a letter or send an email to us. We’ll look to resolve the matter as quickly and fairly as possible. Find out more in our complaints guide.

We look after your data

We have a robust security and privacy policy in place and promise to look after your personal details with extraordinary care.

We'll always treat your personal data with respect and design our products and services with your privacy in mind.

We also operate a no spam policy so we are not bombarding you with emails. Find out more about our privacy and security policies.