Visit thewhitecompany

We may be new to you - but we've been making impeccably stylish, beautifully designed products, principally in white, for over 24 years. Think timeless style, not fast fashion, quality, not quantity, and an attention to detail in everything we do, from hand-finished bed linen to our second-to-none customer service.

We believe in making the most of life's simple pleasures - it's the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration, and it is with these in mind that we create collections that are built to last and become an intimate part of our everyday lives.

I cannot emphasise enough how much thought, care, and attention to detail goes into every item we make at The White Company - I hope you'll cherish your purchases as much as we do.


We're delighted to meet you - happy shopping!


Over 24 years ago, Chrissie Rucker had a vision: to create a company that specialised in stylish, white homewares, combining the highest quality with affordable prices. She envisioned creating a seamless shopping experience across every channel, from beautiful stores to online, making customers feel wonderfully welcome at every touchpoint.


So much has changed over the years – and yet so much has remained. What started as a 12-page mail-order brochure has grown into a multi-channel, international business, yet our love of crafting impeccably stylish products, principally in white, has never wavered.

From waking up in crisp white sheets to the feel of super-soft cashmere against your skin, we still believe in using the very best you can afford, every single day, seeking pleasure in the simplest of moments.


We travel the globe, from Italy to Vietnam, in search of the very best fabrications: the softest cashmere, the purest silk, the most beautiful linen and the finest stoneware. Our products are truly best-in-class – we ensure everything we make is easy to care for, wonderfully durable, and made to last.


At The White Company, we believe the lives we make with the people we love are what makes life truly special. To us, the simple daily pleasures of home, friendships and family are as important as life’s big milestones. We want to give our customers the outstanding quality products and wonderful service to make the most of every day. It’s something we call Perfect Simplicity – inspiration for life.


We believe in offering designer-quality products at affordable prices that represent exceptional value for money. More than anything else, we promise that the investment our customers make in our products will always be worth it.


We are obsessive about detail. From the supremely stylish to the incredibly practical, every item in our collection offers something truly unique and special, from the hand-worked stitching on our Santorini bed linen to the perfect fit of our premium Symons skinny jeans.

© 2019 The White Company, 2 Television Centre, 101 Wood Lane, London, W12 7FR