Visit merchant1948

We are Merchant 1948. Carefully curated, quality footwear, bags and accessories for men & women. Since 1948, we've been putting shoes on feet as a family owned and operated business in New Zealand. Now with over 30 stores across New Zealand and Melbourne, Australia, we are the go-to destination for fashion-forward footwear. quality craftsmanship and friendly service.

Footwear designed for the way you live, our seasonal collections are an inspiring mix of form, function, and fashion, with heritage firmly at its heart. From women's leather boots, to men's dress shoes crafted in Portugal, or comfortable Deuce Sneakers; our footwear is tailored carefully by us, to work seamlessly for you.

Women's New Arrivals

Men's New Arrivals

Create a summer of new horizons, cherished memories, special events and everyday rituals in footwear designed to join you on every step of your unique journey.

With a collection built for both the extraordinary and the everyday, featuring styles designed for this season and beyond, discover a fresh take on footwear with our SS21 collection.

Spring Summer 21 Collection

A change in season colliding with a season of change, our new collection marks a fresh direction with footwear to follow us through both the small and significant moments. Breaking new boundaries in style as we seek adventure and expression in the everyday. Grounded in the hallmarks of quality and honed craftsmanship that forms the foundation of every piece. Discover a fresh take on footwear with our SS21 collection.


We work closely with suppliers, factories and craftsmen around the globe to create our carefully curated, considered range. They help us bring our visions to life, as we pursue the latest in style, materials and fit.


We think the word “store” sells ourselves a little short. When you come into Merchant 1948, you’re not simply shopping; you’ll experience the warm and caring nature of our teams, with unparalleled footwear knowledge and fitting expertise. You’re not just a customer either – we want to hear your story, and share ours too. We’ll do everything we can to give you a truly transformative footwear experience.


You could say footwear is in our blood. Merchant 1948 founder Shane Anselmi comes from a long, proud line of footwear merchants. From 1948 his grandfather Guiglielmo, an Italian immigrant, had shoe stores in New Zealand’s King Country. His son Tony then bought the business and his passion and work ethic saw these stores flourish and expand. This drive was something he passed down to Shane, who then created Overland, a brand trusted and beloved by many.

A few years ago we decided to move with the times, choosing the name Merchant 1948 and a new look to reflect the footwear heritage we’re so proud of. We’re in the process of rebranding our stores and updating their look and feel –it’s exciting! Merchant 1948 heralds a new era for us, with innovation and progress our key focus. Want to know more?